Privacy Policy

PRIVACY POLICY

Last Updated: March 7, 2024

Please see our Privacy Snapshot at the bottom of this page for a high-level overview of our privacy practices.

This Privacy Policy describes the privacy practices of Revival Rugs (“we”, “us”, or “our”) and how we handle personal information that we collect through our website, www.revivalrugs.com and through any other website that we own or control and which posts to this Privacy Policy (collectively, the “Service” or “Services”), and through our other interactions with you.

Personal Information We Collect

We collect personal information from you when you engage with our services, including but not limited to when you place an order, register for an account, subscribe to our email and text notifications, and request a catalog.

Information you provide us may include:

• Contact details, such as your first and last name, email and mailing addresses and phone number.
• Account information, such as the email address and password you use to access our Services.
• Payment information needed to complete your transactions with us, including name, payment card information, and billing information. This information is processed by third-party payment processors. The third-party payment processors will handle your payment information in accordance with their own privacy policy. We do not have access to your full payment card information.
• Communications that we exchange with you, including when you contact us with questions, feedback, or otherwise.
• Shopping history, including information about the items you viewed, added to your cart, purchased, or returned.

• Usage information, such as information about how you use the Services and interact with us, and information you provide when you use any interactive features of the Services.

• Marketing data, such as your preferences for receiving our marketing communications and details about your engagement with them.

• Other data not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

Automatic data collection. We, our service providers and our advertising partners may automatically log and combine information about you, your computer or mobile device, and your interaction over time with the Services, online resources, and our communications, such as:

• Device data such as your computer’s or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings. and general location information such as city, state, or geographic area.
• Online activity data such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing to the Services, navigation paths between pages or screens, information about your activity on a page or screen, access times, duration of access, and whether you have opened or otherwise engage with our communications, such as our marketing emails or clicked links or files within them.
• When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout

We use the following tools for automatic data collection:

• Cookies, which are text files that websites store on a visitor‘s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, and helping us understand user activity and patterns.
• Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data, including on your device outside of your browser in connection with specific applications.
• Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.

Information we obtain from other sources:

• Third-party accounts. When you log into the Services through a third party account, such as Google, we may collect certain information from your account (e.g., name, email address, user name), depending on the privacy permissions you have configured within that account.
• Social media information. We may maintain pages on social media platforms, such as Facebook, Twitter, and LinkedIn. When you visit or interact with our pages on those platforms, you or the platforms may provide us with information through the platform.

• Other sources. We may obtain personal information from other third parties, such as marketing partners, publicly-available sources, and data providers.

How We Use Personal Information

We use personal information for the following purposes or as otherwise described at the time of collection:

Provide our Services. We use personal information to operate, maintain, and provide you with our Services, which includes processing and fulfilling your orders and requests for our products or services, and processing your returns.

Communicate with you about our Services. We use personal information to respond to your requests, provide customer support, communicate with you about our Services, including by sending announcements and updates, such as regarding your order status and shipment, and request feedback about our products and Services.

Contests and other promotions. We use personal information to administer and fulfill our contests and other promotions, and to communicate with you about such initiatives.

Improve, monitor, personalize, and protect our Services. We use personal information to improve and keep our Services safe for our users, which includes:

• Understanding your shopping preferences and personalizing your experience with the Services and our communications.
• Troubleshooting, testing and research and to keep the Services secure.
• Investigating and protecting against fraudulent, harmful, unauthorized or illegal activity.  

Research and development. We may use personal information for research and development purposes, including to analyze trends, usage, activities and statistics, and to improve the Services and our business. As part of these activities, we may create or use aggregated, de-identified or other anonymized data from personal information we collect. We make personal information into anonymized data by removing information that makes the data personally identifiable to you. We may use this anonymized data and disclose it to third parties for our lawful business purposes, including to analyze and improve the Services and promote our business.

Marketing and advertising. We, our service providers, and our third-party advertising partners may collect and use personal information for the following marketing and advertising purposes:

• Direct marketing. We may send you direct marketing communications as permitted by law, including by email, text message, postal mail, and telephone. You may opt-out of our marketing communications as described in the “Opt-out of marketing communications” section below.
• Interest-based advertising. We engage our advertising partners, including third party advertising companies and social media companies, to display ads around the web. These companies may use cookies and similar technologies to collect information (including the automatically-collected data described above) about your interactions over time across our Services, our communications, and other online services, and use that information to serve online ads that they think will interest you.

Compliance and protection. We may use personal information to comply with legal obligations, and to defend us against legal claims or disputes, including to:

• Protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims).
• Audit our internal processes for compliance with legal and contractual requirements and internal policies.
• Enforce the terms and conditions that govern the Services.
• Prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.
• Comply with applicable laws, lawful requests and legal process, such as to respond to subpoenas or requests from government authorities.

How We Disclose Personal Information

We may disclose personal information to:

Service providers. Companies and individuals that provide services on our behalf or help us operate the Services or our business (such as ecommerce platform, hosting, information technology, customer support, email and text message delivery, and website analytics services).

Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.

Authorities and others. Law enforcement, government authorities and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.

Business transferees. Acquirers and other relevant participants in business transactions (or negotiations for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, or equity interests in, Revival Rugs (including, in connection with a bankruptcy or similar proceedings).

Advertising partners. Third party advertising companies, including for the interest-based advertising purposes described above. We share personal information with third party marketing partners for commercial purposes.

Third party marketing partners. We share personal information with third party marketing partners for commercial purposes.

Privacy Rights and Choices

Opt-out of marketing communications. You may opt out of marketing-related emails by following the opt-out or unsubscribe instructions in the emails you receive from us. You may opt out of receiving text messages from us by replying “STOP” to the text message you receive from us. You may also opt out of receiving marketing communications from us by contacting us as provided in the “How to Contact Us” section below. You may continue to receive Services-related and other non-marketing communications.

Online tracking opt-out. There are a number of ways to limit online tracking, which we have summarized below:

• Blocking cookies in your browser. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit https://www.allaboutcookies.org/.
• Using privacy plug-ins or browsers. You can block our websites from setting cookies by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, Ghostery, or uBlock Origin, and configuring them to block third party cookies/trackers. You can also opt out of Google Analytics by downloading and installing the browser plug-in available at: https://tools.google.com/dlpage/gaoptout.

Note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use.

Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

Personal information requests. We offer you choices that affect how we handle the personal information that we process. Depending on the nature of your interactions with our Services, you may request the following in relation to personal information:

• Information about how we have collected and used personal information. We have made this information available to you without having to request it by including it in this Privacy Policy.
• Access to a copy of the personal information that we have collected about you. Where applicable, we will provide the information in a portable, machine-readable, readily usable format.
• Correction of personal information that is inaccurate or out of date.
• Deletion of personal information that we no longer need to provide the Services or for other lawful purposes.
• Opt out of the sharing or processing of your personal information for targeted advertising purposes. To exercise this right, you can visit the “Do Not Sell or Share My Personal Information” link in the footer of our website.
• Appeal our denial of your personal information request by contacting us as set out in the “How to Contact Us” section below.  

To make a request, please email us or write to us as provided in the “How to Contact Us” section below. We may ask for specific information from you to help us confirm your identity. Depending on where you reside, you may be entitled to empower an authorized agent to submit requests on your behalf. We will require authorized agents to confirm their identity and authority, in accordance with applicable laws. You are entitled to exercise the rights described above free from discrimination.

You may request that we not share your personal information with third parties for direct marketing purposes or that we delete your personal information from our database by contacting us as set out in the “How to Contact Us” section below.  

Limits on your privacy rights and choices. In some instances, your choices may be limited, such as where fulfilling your request would impair the rights of others, our ability to provide a service you have requested, or our ability to comply with our legal obligations and enforce our legal rights. If you are not satisfied with how we address your request, you may submit a complaint by contacting us as provided in the “How to Contact Us” section below.

Other Sites and Services

Our Services may contain links to websites and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites or online services operated by third parties, and we are not responsible for their actions. This Privacy Policy does not apply to such third-party sites or services.

Security

We use reasonable organizational, technical and administrative measures designed to protect against unauthorized access, misuse, loss, disclosure, alteration and destruction of personal information we maintain. Unfortunately, data transmission over the Internet cannot be guaranteed as completely secure. Therefore, while we strive to protect your personal information, we cannot guarantee the security of personal information.

Children’s Privacy

Our Services are not intended for use by children under 13 years of age. If we learn that we have collected personal information through the Services from a child under 13 without the consent of the child’s parent or guardian as required by law, we will delete it.

Retention of Personal Information

Where required under applicable laws, we retain personal information only for as long as is necessary to fulfill the purposes for which it was collected and processed, and in accordance with applicable laws and regulatory obligations.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of personal information, the purposes for which we use personal information and whether we can achieve those purposes through other means, and the applicable legal and regulatory requirements.

Notice of Financial Incentive

We provide discounts or promotions when you sign up on our website to receive marketing and promotional communications from us or refer a friend. We also offer our customers a loyalty program that provides certain perks, such as rewards and exclusive offers (see below for additional information). We may also provide other programs, such as sweepstakes, contest, or other similar promotional initiatives (collectively, the “Programs”). When you sign up for one of these Programs, we typically ask you to provide your name and contact information (such as email address and/or telephone number), or in case of our “refer a friend” Program, the email address of your friend. Because our Programs involve the collection of personal information, they might be interpreted as a “financial incentive” program under California law.

Revival Rewards members earn points when they purchase certain products or services. These points may be applied to future purchases with us. Additional information on the Revival Rewards, including details on how to earn Revival Rewards and other Revival Rewards benefits can be found here. Participation in Revival Rewards is voluntary and Revival Rewards members may withdraw from the Revival Rewards loyalty program at any time by contacting our customer service at hello@revivalrugs.com.

The personal information we request from customers when they sign up for Revival Rewards includes their name, email, and phone number, so we can send reward and program-related information (including relevant marketing), and to ensure that purchases are associated with the correct Revival Rewards account. A Revival Rewards member may also share personal information with us through their Revival Rugs account(s), including username and password, billing, mailing and shipping addresses, phone number and payment method (e.g., credit card) information and brand preferences, or through purchases they make online. When a Revival Rewards member accesses our website and makes a purchase, we collect the same personal information as we do from other Revival Rugs customers as detailed above in this Privacy Policy. 

The value of personal information to us is reasonably related to the amount of the discount offered for consumers who enroll in the Programs. We estimate the value of personal information to us based on consideration of multiple factors, including the revenue generated by us in developing insights on our customers; the likelihood of members of our loyalty program making recurrent purchases as a result of receiving discounts; the expenses incurred by us in operating our Programs; and our reasonable assessment of revenue we may generate as a result of the referrals provided to us by our customers.

Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the website, or as otherwise required by law.

How to Contact Us

Revival Rugs is the entity responsible for the processing of personal information under this Privacy Policy.

If you have any questions or comments about this Policy, our privacy practices, or if you would like to exercise your rights with respect to your personal information, please contact us by email at hello@revivalrugs.com or write to us at:

2201 Broadway, 4th Floor

Oakland CA 94612

United States

Privacy Snapshot

Here is a high-level snapshot of our privacy practices, but you need to read the entire Privacy Policy for complete information.

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout