Lush hand-knotted shag rugs done in a wide variety of hues. Their soft hand is courtesy of a premium blend of yarns, and New Zealand wool yarn, which is space-dyed in small batches for an abrash effect that adds depth and variance of color. Plush, or shag, rugs are classic pieces with attitude, beloved by designers (and non-designers) alike for their comfort, personality, and timelessness.
The Material
Mohair, made from the coats of Angora goats, is considered a luxury fiber for its soft, silk-like textile. But it's not only beautiful, it's hardy: a piece of mohair is stronger than a piece of similarly-sized steel. We mix this with New Zealand wool, a premium wool beloved for its softness and long fibers. Like all wools, it has a hydrophobic layer which repels dust and dirt, as well as lanolin, which provides its trademark luster and protects the fiber from breaking or shedding. This premium wool blend is hand-knotted onto a wool and cotton foundation for flexibility and durability.
The Maker
Our partner is a third-generation family-run weaving house in Bhadohi, India. They specialize in plush pile rugs, and their immense knowledge helped us improve construction for durability and less shedding. Their values are twofold: creating the highest-quality product and taking care of their team, supporting their weavers in whatever they need.
The Designers
Our in-house, all-star design team collaborates across three different countries. Based in Los Angeles, Istanbul, and Mumbai, they put a lot of thought into each and every collection they design. Starting with the weave itself, they determine material and technique, then create moodboards to capture the look and feel before starting to design. When designs are finalized, they work with the supplier on an extensive sampling process, perfecting each style and color before it goes to production.
About Custom Rugs
It takes approximately 9-10 weeks to produce and ship a custom piece, where it then arrives at our warehouse for a final inspection.
Because our custom rugs are woven by hand, there will be natural variations in color, and final sizes can vary by up to 2" in length and width.
Dust and dirt that accumulate in your rug can erode the fibers over time. The best way to combat this is to take your rug outside and give it a good shake every couple of weeks. Depending on how large it is, you may need to recruit a friend to help. Also, be sure to get a rug pad—this helps to preserve your rug in spite of dirt.
If shaking it out isn’t possible, you can vacuum it instead—just be cautious, and don’t use a rotary vacuum, because it can damage the fibers. Once or twice a month, use the suction attachment gently, from side to side. Once or twice a year, flip your rug over and vacuum the back. To ensure equal wear and protect against walk patterns, change your rug's direction periodically.
Once a year, let it sunbathe. Hang it in the sun for a few hours when it’s hottest, and flip it over midway through, to expose both sides to direct sunlight. This sun-bleaching helps further sanitize the wool. It’s a natural method to bleach and deodorize it.
Every 3-5 years, we recommend getting your rug professionally hand-washed. Please do not take it to get steam or dry cleaned—this will almost certainly damage the rug! Hand-washing requires the use of a pH-balanced shampoo, worked into the rug by hand with a soft-bristled brush, before being rinsed thoroughly. This process should be repeated a few times.
In case of spills, use a paper towel or cloth to blot the liquid. Add some clean water sparingly to the spot to dilute the stain (or wet a paper towel or cloth) and blot. If the stain is persistent, try using a mild detergent. Repeat this process until the stain is removed.
Dust and dirt that accumulate in your rug can erode the fibers over time. The best way to combat this is to take your rug outside and give it a good shake every couple of weeks. Depending on how large it is, you may need to recruit a friend to help. Also, be sure to get a rug pad—this helps to preserve your rug in spite of dirt.
If shaking it out isn’t possible, you can vacuum it instead—just be cautious, and don’t use a rotary vacuum, because it can damage the fibers. Once or twice a month, use the suction attachment gently, from side to side. Once or twice a year, flip your rug over and vacuum the back. To ensure equal wear and protect against walk patterns, change your rug's direction periodically.
Once a year, let it sunbathe. Hang it in the sun for a few hours when it’s hottest, and flip it over midway through, to expose both sides to direct sunlight. This sun-bleaching helps further sanitize the wool. It’s a natural method to bleach and deodorize it.
Every 3-5 years, we recommend getting your rug professionally hand-washed. Please do not take it to get steam or dry cleaned—this will almost certainly damage the rug! Hand-washing requires the use of a pH-balanced shampoo, worked into the rug by hand with a soft-bristled brush, before being rinsed thoroughly. This process should be repeated a few times.
In case of spills, use a paper towel or cloth to blot the liquid. Add some clean water sparingly to the spot to dilute the stain (or wet a paper towel or cloth) and blot. If the stain is persistent, try using a mild detergent. Repeat this process until the stain is removed.
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