- Moroccan rugs don’t come with a key. As with any painting or poem, their motifs have many subjective interpretations. Originally made for personal use, these rugs took months to weave, documenting a shifting tide of events and emotions in the weaver’s life.
- Artisanal and tribal, geometric designs feature angular edges and simple shapes—like diamonds, squares, lattices, and stylized animals
- A non-pictorial design employs color, shape, and composition to create a visual language and texture which isn't confined to what we see
Long Distance is an edition of 100 one-of-a-kind Moroccan rugs, hand-knotted in 2021. A collaboration between our design team and weavers in the Middle Atlas, each piece began as a sketch by a designer, and was brought to life by a weaver: no rounds of sampling and no questions asked. Moroccan weavers are experts in their craft, and we felt the way to get the most beautiful result was to get out of the way and let the artists make their art. Scroll down to learn more.
Beni M'rirt descendants live in the town of Aguelmouss, not far from Beni Ourain territory, whose influence is visible in their rugs. Originally intended for use on the floor, Beni M'rirt pieces often feature meandering geometric designs and use a tight double knot construction.
Wool, a staple in Moroccan rug design, was considered almost sacred to the Amazigh (Berber) people, whose nomadic lifestyle included sheep and goat herding. In addition to being available, wool is durable, long-lasting, and soft—so it’s super comfy to walk and relax on. In this piece, the wool pile is knotted onto a wool foundation, adding body and helping it hug the floor.
Moroccan wool is locally sourced and produces a thick, strong pile that feels soft and fluffy underfoot. A small amount of shedding is to be expected from this natural fiber, but it’s worth it: its high pile is beloved for its wild, tousled texture.