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Save 20% when you buy 2 or more non-custom rugs!
Overview
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Sustainable
Natural Fiber
Handmade
Ready to Ship
Only One Made
One-of-a-kind new rug, flatwoven by skilled artisans using techniques originated in the city of Khenifra in the Middle Atlas mountains of Morocco
Natural inconsistencies are inherent in these unique, handcrafted rugs
- Only one in stock
- 100% wool
- Dimensions: 9'10" x 13'1" (300 cm x 400 cm)
- One-sided fringe: measures 43.3" (110 cm)
- Color palette: warm vanilla beige, dusty rose pink, turquoise blue
- These rugs are prized for their expressive design and construction. Their freeform edges meander and wiggle, unbound by constrictions of mass production.
Care
- Dust and dirt that accumulate in your rug can erode the fibers over time. The best way to combat this is to take your rug outside and give it a good shake once a week. Depending on how large it is, you may need to recruit a friend to help. Also, be sure to get a rug pad—this helps to preserve your rug in spite of dirt.
- If shaking it out isn’t possible, you can vacuum it instead—just be cautious, and don’t use a rotary vacuum, because it can damage the fibers. Once or twice a month, use the suction attachment gently, from side to side. Once or twice a year, flip your rug over and vacuum the back.
- Once a year, let it sunbathe. Hang it in the sun for a few hours when it’s hottest, and flip it over midway through, to expose both sides to direct sunlight. This sun-bleaching helps further sanitize the wool. It’s a natural method to bleach and deodorize it.
- To ensure equal wear and protect against walk patterns, change your rug's direction periodically. You can also flip your rug upside-down once in awhile, and use it like that for a bit. With Moroccan rugs, the back is typically as nice as the front.
- Every 3-5 years, we recommend getting your rug professionally hand-washed with a Moroccan rug expert. Please do not take it to get steam or dry cleaned—this will almost certainly damage the rug! Hand-washing requires the use of a pH-balanced shampoo, worked into the rug by hand with a soft-bristled brush, before being rinsed thoroughly. This process should be repeated a few times.
- In case of spills:
- Blot the spill until it is dry, but do not add liquid. Consult an Oriental rug specialist immediately for cleaning. Adding liquid can make it harder to remove stains, and can even extend them further. This is because moisture travels along the fiber, so in rugs with horizontal fibers (like flatweaves), it can get trapped.
Details
- Moroccan rugs don’t come with a key. As with any painting or poem, their motifs have many subjective interpretations. Originally made for personal use, these rugs took months to weave, documenting a shifting tide of events and emotions in the weaver’s life.
- Directional design or color gradients with purposeful asymmetry and movement
- A crosshatched fade from gentle wear over time produces a soft, distressed look, muting the original color palette
- Abrash adds visual depth and texture in its variation in color and tone
- A handsome, hand-braided fringe woven from threads of the loom
Once associated with Zayane tribes, the town of Khenifra is a center for contemporary rug production. Today, rugs from this area are frequently inspired by the Beni M'rirt style, identifiable by their geometric motifs.
Material DetailsWool, a staple in Moroccan rug design, is considered almost sacred to the Amazigh (Berber) people, whose nomadic lifestyle included sheep and goat herding. In addition to being available, wool is durable, long-lasting, and soft—so it’s super comfy to walk and relax on. In this piece, wool warps are flatwoven onto wool wefts, adding enviable body and heft.
Moroccan wool is locally sourced and produces a thick, strong pile that feels soft and fluffy underfoot. A small amount of shedding is to be expected from this natural fiber, but it’s worth it: its high pile is beloved for its wild, tousled texture.
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