Alviina Moroccan Runner Rug

• Moroccan rugs don’t come with a key. As with any painting or poem, their motifs have many subjective interpretations. Originally made for personal use, these rugs took months to weave, documenting a shifting tide of events and emotions in the weaver’s life.
• Directional design or color gradients with purposeful asymmetry and movement
• A series of repeating medallions fill out the field in balanced, ornamental details
• Artisanal and tribal, geometric designs feature angular edges and simple shapes—like diamonds, squares, lattices, and stylized animals
• Abrash adds visual depth and texture in its variation in color and tone

Boujad was considered a holy town. Boujad rugs were made by a variety of tribes, and thus vary widely in color, composition, and weave. Often described with words like surreal, mystic, and mesmerizing, these rugs depict a world beyond reality. Construction-wise, they have twice as many horizontal as vertical knots, which makes them floppy and easy to move.

Wool, a staple in Moroccan rug design, was considered almost sacred to the Amazigh (Berber) people, whose nomadic lifestyle included sheep and goat herding. In addition to being available, wool is durable, long-lasting, and soft—so it’s super comfy to walk and relax on. In this piece, the wool pile is knotted onto a wool foundation, adding body and helping it hug the floor.

Moroccan wool is locally sourced and produces a thick, strong pile that feels soft and fluffy underfoot. A small amount of shedding is to be expected from this natural fiber, but it’s worth it: its high pile is beloved for its wild, tousled texture.