A soft, luxurious wool rug with an elegant gradient design.

Voted "Best Plush and Soft Rug" by NYT Wirecutter in 2022 and 2023

Rug Type:
  • Hand-loomed Rugs

    Handwoven pile rugs made on a loom, with an innovative technique that lifts the warp yarn to create a pile that’s looped or cut

  • New

    Recently woven and never used in a home

Main Color:
  • Pink
  • 100% wool on 100% cotton foundation
  • Medium pile: approximately ⅓” thick (8-9mm)
  • Color palette: rose quartz, dusty rose pink, taupe
  • Slight variations in size due to handmade nature
  • Want this rug in a custom size? Click here
The Collection
More interesting than a single-color rug, less busy than a patterned rug, the Ombré Collection is a happy in-between. These soft and luxurious wool rugs are a nuanced, clever spin on most ombré pieces you see on the market. Their color gradient runs vertically as opposed to the standard horizontal (you can see this most clearly on the runners), making you look twice. Classic, but with a twist.

The Design

These rugs feature a subtle, striking fade from pale to deeper hues. Dawn is named for sunrise, beginning in a mauve-ish taupe and transforming into shades of the palest pink.

The Material

Cut-pile rugs with a soft, satisfying footfall and pleasing weight, the Ombré Collection is woven of wool from the Sarda sheep of the island of Sardinia, which is windswept and briny. Their wool is white, long, and warm, with a natural sheen. It’s tough, too: sturdy, wiry, and waterproof. We mix this with Indian wool for softness, and it’s hand-loomed onto a 100% cotton foundation for durability.

The Maker

Our partner is a third-generation family-run weaving house in Bhadohi, India. They specialize in plush pile rugs, and their immense knowledge helped us improve construction for durability and less shedding. Their values are twofold: creating the highest-quality product and taking care of their team, supporting their weavers in whatever they need.

The Designer

Our in-house, all-star design team collaborates across three different countries. Based in Los Angeles, Istanbul, and Mumbai, they put a lot of thought into each and every collection they design. Starting with the weave itself, they determine material and technique, then create moodboards to capture the look and feel before starting to design. When designs are finalized, they work with the supplier on an extensive sampling process, perfecting each style and color before it goes to production.


Dawn Ombre Wool Rug

Natural Fiber
Size Guide

Estimated to ship mid-January This item is in stock at our warehouse and will ship within 10 business days.

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Customer Reviews

Dawn has a rating of 4.4 stars based on 20 reviews.