Rune Flatweave wool rug

Our Panel Collection is inspired by the rugs of nomadic tribes, who, limited by the size of their loom, would join long narrow panels together.

• We designed a premium custom wool blend which prioritizes the most important qualities of a rug: appearance, durability, and tactile experience. We use 30% New Zealand wool, prized for its softness and luster, 30% Afghan wool for its depth of color and texture, and 40% Sardinian wool, with a natural sheen and long fibers, which means they are strong and shed less.
• Handspun weft expresses the natural irregularities and tones of the yarn.
• Machine-spun warp creates a strong, longer-lasting foundation.
• The mix of natural grey-brown wools, chosen for their hue, means this rug is easily adaptable and plays well with a range of color palettes.

For our Panel Collection, we partnered with a generations-old weaving house in Northern Indiaーthe same factory that produces some of the highest-end rugs on the American market. They helped us obsess over every detail, making endless samples and experimenting with new and forgotten techniques. They are also committed to low-impact production techniques: using local grain byproduct to power the factory, as well as testing and treating their water so it can be reused by local farmers.

Our Panel Collection is inspired by the rugs of nomadic tribes, who, limited by the size of their loom, would join long narrow panels together.

• We designed a premium 100% unbleached Sardinian wool blend, known for its natural sheen and long fibers, making it stronger and less likely to shed. We searched for a shade which was both naturally beautiful, as seen in the warm, off-white ground, and would also dye truest to color, shown in the gentle blue accents.
• It was important to us not to bleach the wool, because in so doing you sacrifice many of its natural benefits. These include a hydrophobic layer which repels dust and dirt, as well as oils and lanolin which give it a trademark luster, and protect the fiber from breaking and shedding.
• To create the dappled highs and lows of Revival’s own Fog Blue, we space-dyed wool in small batches. This process achieves a watercolor effect, adding depth of color. The dye we use is low-impact, which means no heavy metals and less greywater.

For our Panel Collection, we partnered with a generations-old weaving house in Northern Indiaーthe same factory that produces some of the highest-end rugs on the American market. They helped us obsess over every detail, making endless samples and experimenting with new and forgotten techniques. They are also committed to low-impact production techniques: using local grain byproduct to power the factory, as well as testing and treating their water so it can be reused by local farmers.