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This shag rug is the real thing—entirely hand-knotted by expert weavers, which is rare, as even "luxury" retailers frequently sell less sturdy hand-tufted or hand-loomed substitutes
Taking cues from early nomadic techniques across the world, the Elemental Collection represents a foundational type of weave. Like the midcentury designers who loved them, these rugs prioritize the most essential elements of the form, and its original purpose: woven like a sheep's fleece, to keep a body warm.
Rojda is inspired by a traditional Turkish tulu, with a bright geometric double central medallion and a faded blue border. It’s been hand-washed multiple times to achieve extra-soft texture.
New Zealand wool is a premium wool beloved for its softness and long fibers. Like all wools, it has a hydrophobic layer which repels dust and dirt, and it has lanolin, which provides its trademark luster as well as protects the fiber from breaking or shedding. It's woven onto a sturdy cotton warp for added durability.
Our partner is a third-generation family-run weaving house in Bhadohi, India. They specialize in hand-knotted plush pile rugs, and their knowledge helped us improve the rugs' construction for strength and less shedding. We like their values, too: creating high quality product and taking good care of their team.
Dust and dirt that accumulate in your rug can erode the fibers over time. The best way to combat this is to take your rug outside and give it a good shake every couple of weeks. Depending on how large it is, you may need to recruit a friend to help. Also, be sure to get a rug pad—this helps to preserve your rug in spite of dirt.
If shaking it out isn’t possible, you can vacuum it instead—just be cautious, and don’t use a rotary vacuum, because it can damage the fibers. Once or twice a month, use the suction attachment gently, from side to side. Once or twice a year, flip your rug over and vacuum the back. To ensure equal wear and protect against walk patterns, change your rug's direction periodically.
Once a year, let it sunbathe. Hang it in the sun for a few hours when it’s hottest, and flip it over midway through, to expose both sides to direct sunlight. This sun-bleaching helps further sanitize the wool. It’s a natural method to bleach and deodorize it.
Every 3-5 years, we recommend getting your rug professionally hand-washed. Please do not take it to get steam or dry cleaned—this will almost certainly damage the rug! Hand-washing requires the use of a pH-balanced shampoo, worked into the rug by hand with a soft-bristled brush, before being rinsed thoroughly. This process should be repeated a few times.
In case of spills, use a paper towel or cloth to blot the liquid. Add some clean water sparingly to the spot to dilute the stain (or wet a paper towel or cloth) and blot. If the stain is persistent, try using a mild detergent. Repeat this process until the stain is removed.
Hand-knotted with the finest New Zealand wool, with a luscious 1.5” pile for napping or dancing on. Superior material + fabrication = more durability and less shedding. Inspired by early nomadic weaving across the world, these rugs prioritize the form’s essential elements, and its original intention: to create warmth.
Rojda has a rating of 4.7 stars based on 17 reviews.
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