- Moroccan rugs don’t come with a key. As with any painting or poem, their motifs have many subjective interpretations. Originally made for personal use, these rugs took months to weave, documenting a shifting tide of events and emotions in the weaver’s life.
- Artisanal and tribal, geometric designs feature angular edges and primitive shapes—like diamonds, squares, lattices, and stylized animals
- Architectural elements represent significant structures like tents, minarets, and houses
- Directional design or color gradients with purposeful asymmetry and movement
- A handsome, hand-braided fringe woven from threads of the loom
Once associated with Zayane tribes, the town of Khenifra is a center for contemporary rug production. Today, in part due to its proximity to Aguelmouss, rugs from this area are frequently inspired by the Beni M'rirt style, identifiable by their geometric motifs.
Wool, a staple in Moroccan rug design, was considered almost sacred to the Amazigh (Berber) people, whose nomadic lifestyle included sheep and goat herding. In addition to being available, wool is durable, long-lasting, and incredibly plush—so it’s super comfy to walk and relax on. In this piece, the wool pile is knotted onto a wool foundation, adding body and helping it hug the floor.
Moroccan wool is locally sourced and produces a thick, strong pile that feels soft and fluffy underfoot. A small amount of shedding is to be expected from this natural fiber, but it’s worth it: its high pile is beloved for its wild, tousled texture.