25% Off Washables

25% Off Washables

Clearance Rugs

Clearance Rugs

Free Shipping

Free Shipping

25% Off Washables

Clearance Rugs

Free Shipping

Buy one rug, get another 50% off! BOGO Sale ends 3/19. Discount applies to lower priced rug, excludes custom & rug pads.

×
  • Refer & Get $50
  • Quiz
  • Design Trade
  • Design Support
  • Reviews
  • Wishlist
  • Cart
Revival™
  • Featured
    • Best Sellers

      Fan favorites, home runs, tried and true. Here’s a smattering of the pieces you can’t get enough of, and we can barely keep in stock.

      Shop Now
    • Featured Rugs
      • New Arrivals
      • Best Sellers
      • One-of-a-kind Rugs
      • Washable Rugs
      • Custom Rugs
      • Outdoor / Indoor Rugs
      • Jute Rugs
      • Fine Weaves
      • Rug Pads
      • Pet Mats
      • Shop All
  • Types
    • Category
      • Washable Rugs

        Washable Rugs

      • Vintage Rugs

        Vintage Rugs

      • Wool Rugs

        Wool Rugs

      • Outdoor Rugs

        Outdoor Rugs

      • Jute Rugs

        Jute Rugs

      • Moroccan Rugs

        Moroccan Rugs

      • Turkish Rugs

        Turkish Rugs

      • Shag Rugs

        Shag Rugs

      • Flatwoven and Kilim Rugs

        Flatwoven and Kilim Rugs

      • One-of-a-kind Rugs

        One-of-a-kind Rugs

      • Kitchen & Entryway Rugs

        Kitchen & Entryway Rugs

      • Rug Pads

        Rug Pads

      • Rug Swatches

        Rug Swatches

      • Arrow Icon

        Shop All

    • Style
      • Mid-Century Modern Rugs

        Mid-Century Modern Rugs

      • Solid & Striped Rugs

        Solid & Striped Rugs

      • Oriental-Style Rugs

        Oriental-Style Rugs

      • Geometric Rugs

        Geometric Rugs

      • Floral Rugs

        Floral Rugs

      • Modern & Abstract Rugs

        Modern & Abstract Rugs

      • Neutral Rugs

        Neutral Rugs

      • Kids & Nursery Rugs

        Kids & Nursery Rugs

      • Tribal Rugs

        Tribal Rugs

      • Checkered Rugs

        Checkered Rugs

      • Arrow Icon

        Shop All

    • Color
      • Red Rugs

        Red Rugs

      • Pink Rugs

        Pink Rugs

      • Yellow Rugs

        Yellow Rugs

      • Green Rugs

        Green Rugs

      • Blue Rugs

        Blue Rugs

      • Turquoise Rugs

        Turquoise Rugs

      • Brown Rugs

        Brown Rugs

      • Gray Rugs

        Gray Rugs

      • Beige Rugs

        Beige Rugs

      • Cream & Off-White Rugs

        Cream & Off-White Rugs

      • Orange Rugs

        Orange Rugs

      • Arrow Icon

        Shop All

    • Shape
      • Area Rugs

        Area Rugs

      • Round Rugs

        Round Rugs

      • Runner Rugs

        Runner Rugs

      • Arrow Icon

        Shop All

    • Material
      • Wool

        Wool

      • Cotton

        Cotton

      • Jute

        Jute

      • Hemp

        Hemp

      • Recycled PET

        Recycled PET

      • Silk

        Silk

      • Polypropylene

        Polypropylene

      • Arrow Icon

        Shop All

    • Technique
      • Hand-knotted Rugs

        Hand-knotted Rugs

      • Flatweave Rugs

        Flatweave Rugs

      • Hand-loomed Rugs

        Hand-loomed Rugs

      • Hand-tufted Rugs

        Hand-tufted Rugs

      • Machine Made Rugs

        Machine Made Rugs

      • Arrow Icon

        Shop All

    • Studio Revival
      • Bestsellers

        Bestsellers

      • Sandwave

        Sandwave

      • Hart

        Hart

      • Lino

        Lino

      • Washable & Easy-Care

        Washable & Easy-Care

      • All Collections

        All Collections

      • Arrow Icon

        Shop All

    • Swatches
      • Swatches

        Swatches

  • Sizes
    • Extra Large

      Extra Large

      9’x12’ and up

    • Large

      Large

      6’x10’ to 8’x10’

    • Medium

      Medium

      5’x7’ to 6’x9’

    • Small

      Small

      4’x7’ and under

    • Runners

      Runners

    • Round Rugs

      Round Rugs

    • Custom Rugs

      Custom Rugs

    • Rug Swatches

      Rug Swatches

  • Washable & Easy-Care
  • One-of-a-kind
    • Oushak and Persian-style Rugs

      Oushak and Persian-style Rugs

    • Moroccan-style Rugs

      Moroccan-style Rugs

    • Traditional-style Rugs

      Traditional-style Rugs

    • Modern Rugs

      Modern Rugs

    • Arrow Icon

      Shop All

  • Swatches
  • Accessories
    • Rug Pads
      • Low-Profile Rug Pad

        Low-Profile Rug Pad

      • Plush Rug Pad

        Plush Rug Pad

      • Arrow Icon

        Shop All

    • Rug Cleaners
      • Revive-All Probiotic Rug Cleaner

        Revive-All Probiotic Rug Cleaner

    • Bath
      • Towels

        Towels

      • The Peshtemal

        The Peshtemal

      • Arrow Icon

        Shop All

    • Pillows
      • Elemental Cushions

        Elemental Cushions

      • Assam Cushions

        Assam Cushions

      • k-apostrophe Cushions

        k-apostrophe Cushions

      • Stack Cushions

        Stack Cushions

      • Chindi Cushions

        Chindi Cushions

      • Cushion Inserts

        Cushion Inserts

      • Arrow Icon

        Shop All

    • Doormats
      • Doormats

        Doormats

      • Arrow Icon

        Shop All

    • Gift Cards
      • Digital Gift Card

        Digital Gift Card

  • Sale
    • Get 25% off with code BIGWASH25

      Discount can’t be stacked or used with reward points and only applies to rugs in this collection

      Shop Now
    • Sale Rugs
      • One-of-a-kind Deals
      • 20% OFF: Limited-time offers
      • 40% OFF: Clearance rugs
      • Shop All Rugs on Sale
  • Reviews
  • Design Services
    • Connect with a Revival Design Expert

      Want help selecting the perfect rug? From quick inquiries to significant design challenges, our in-house expoerts are ready to help bring your rug dreams come to life.

      Request Consultation
    • Design Services
      • Free Design Consultation
      • Design Trade Program
      • Rug Size Guide
      • Help Center
    • Wishlist
    • Account
  • Search Revival
  • Cart
  • Search Revival
    • Free Shipping on All Rugs in US

      Shopping Cart (0)

    • 25% OFF

      Use code BIGWASH25 for 25% off

    • Your Cart is Empty
    • $0

      Subtotal
    • View Cart
      Available in Checkout
      ShoppayApplepayGooglepayMetapayPaypalVenmopay

    Free shipping within the contiguous U.S.

    Suggested
    Best-Sellers
    Washable & Easy Care Rugs
    Jute Rugs
    Rug Quiz
    Trending
    Large Rugs Extra-Large Rugs One-of-a-kind rugs Rug Pads Rug Cleaner Neutral Rugs Doormat Moroccan Rugs Turkish Rugs
    • Rug Size
      Length:
      Width:
    • Price
    • Color
    • Shape
    • Material
    • Pile
    • Age
    • Origin
    • Collection
    • Sort & More Filters
    Filter & Sort
    Sort & More Filters
    Sort By
    Price
    Rug Size
    Width:
    Length:
    Age
    Collection
    Color
    Pattern
    Country of Origin
    Region of Origin
    Material
    Shape
    Technique
    Furniture Type
    Accessories
    Cushions
    Home   /   Blog   /   Introducing our first collection of Revival-Made Rugs
    Share:

    July 05, 2019

    Introducing our first collection of Revival-Made Rugs

    Introducing our first collection of Revival-Made Rugs

    The direct-to-consumer model has shaken up a lot of industries. Warby Parker was first, shaking up the eyeglass industry. Then came Everlane, a couple years after, for the apparel industry. And Parachute and Brooklinen with the bedding industry.

    But rugsーnew and vintage alikeーhave remained cloaked in high prices and mystery, kind of like the art world. As a result, people settle for copies of the real thing: machine-made rugs from big retailers, which lack history and instead have markups and production compromises.

    For the last two years, Revival Rugs has been bringing vintage rugs into more homes. We’re proud to say we’ve been able to revive thousands of pieces that would have otherwise been lost to time. Now more floors have a piece of history.

    This experience uncovering vintage rugs has taught us volumes about this age-old artistry. And it has also taught us about the less beautiful realities of today’s rug industry. They don’t weave rugs how they used to. The handwoven rug is slowly dying outーreplaced by mass-produced, machine-made imitations.

    So today, we’re taking our mission a step further. This time, our goal is to revive not just the rugs but the rug industry. (Don’t worry, we’ll still be releasing vintage rugs too—we can never give up the thrill of the hunt!) But we’ll also be releasing our own collections of new rugs made in the old-world style. We’ll be collaborating with the artisans who are still practicing traditional techniques, then selling them in the simplest, most transparent way possible: direct to you.

    The rug that started it all.

    The journey really started a long time ago when my co-founder Joyce fell in love with a salvaged rug in Turkey. It was a multi-panel kilim, with a beautiful, subtle off-set stripe pattern. This style originated with nomadic tribes in eastern Turkey. Limited by the size of loom they could carry, they would weave long narrow kilims and join them side by side. The spirit of resourcefulness resonated with us. 

    This rug seemed like the perfect muse for our first collection: four unique rug designs, all inspired by the beautiful graphic pattern and joinery of the multi-panel kilim.

    We also loved the idea of doing a traditional flatweave. Why? Flatweaves are a transparent construction. There's no hiding in materials and technique. Flatweaves also allow for more variation: With a pile rug, you can only really change how the pile is knotted to the foundation. With a flatweave, you see the whole construction. The way its woven is a key part of the design.

    Finding the factory. 

    We knew finding the right factory partner would be key. Our research led us to Northern India, which has become today’s rug-making mecca. We discovered they had a thriving ethical trade movement. After meeting with over 20 weaving houses in-person, all over India, we decided on a well-accredited generations-old weaving house, who was open to reviving and relearning old-world methods. Then we opened up an office nearby, so we could visit our factory partners frequently and ensure the whole process met our standards of transparency and fairness.

    It took ten months at the design table, lots of iterating, and walking barefoot across countless wool-blend samples. In a week, we’re launching four original designs, in different sizes and colorways, all inspired by the panel kilim.

    The best of all wools.

    Wool is hands down the best fiber when it comes to rugs. It’s sustainable, it’s biodegradable, it’s a natural fiber, and we’re not bleaching it. It’s something you would feel comfortable having your kids crawl around on.

    We tested out combining wool with other non-traditional materials. We spent a couple months paging through swatches of linen, silk, and dozens of other fabrics—and talking to vendors about “foot feel.” But when it comes to that soft, satisfyingly textured feel, nothing beats 100% wool. It’s soft, durable, and sustainable. Not only is wool longer-lasting than most other natural fibers, it’s also naturally stain-resistant, with a hydrophobic top layer that repels water, wine, and dirt. So a 100% wool rug will stay cleaner and nicer for longer.

    We made a custom blend of the strongest, softest wool we could find. We used 30% New Zealand wool, which is prized for its softness, ultra-fine fibers, and luster. And then a combination of Afghan and Sardinian wool. Afghan wool has a naturally darker color and has a more rustic texture. Sardinian wool has a natural sheen and long fibers, which means it's strong and sheds less. Suffice to say, we walked on a lot of samples before arriving at our ideal yarn.

    Then we made sure to keep the dyeing to a minimum, to celebrate the natural benefits of the fibers. We used a total of four yarns: Two of them are natural and un-dyed. The other is a beautiful space-dyed Indigo, made in small batches with a gentle wash. We’ll also be offering it in a Terracotta colorway soon.

    The question of hand-spun vs machine-spun.

    Glad you asked! Handspun yarn varies in thickness throughout the strand, lending a desirable texture to each rug. Machine-spun yarn has an even thickness, which gives it a special tensile strength. In order to make it as long-lasting as possible—while still retaining the character and texture we love—we used a strong, machine-spun, workhorse-of-a-yarn to form the foundation (the warp) and a beautifully textured handspun yarn for the part of the rug you see and walk on (the weft).

    We realize this is just a small, first step in reviving the industry—we’ve got a lot more techniques to revive and handmade rugs to make. But the more we do, the better we can keep the rug-making art alive. Sometimes in order to advance an industry, you have to take a few steps back—and weave the way they used to.

    It’s our first run, so we only made a few of each design. On July 15, we’ll be releasing them to everybody. Our awesome early adopters, our email subscribers, will get a 48-hour head start and first pick of the collection. Sign up to get early access.

    I can’t wait for you to see our first collection.

    Ben Hyman,
    Co-Founder & CEO

     

    Previous Post
    Share:
    Next Post

    Search the Blog

    Find Us Elsewhere

    Shop New Arrivals

    Subscribe

    Sign up for our newsletter for first dibs on every collection, and $25 off your first order of $250 or more.

    Be the first.

    Sign up for early access to our newest collections and receive $40 off your first order over $250.

    Ways to Shop
    • All Rugs
    • Wishlist
    • Design Trade Program
    • Wholesale
    • Affiliates
    • Refer a Friend
    • Revival Rewards
    About
    • Our Story
    • Our Rugs
    • Revival Blog
    • Reviews
    • Press
    • Kids Rug Design Contest
    Help
    • Help Center
    • Start a Return
    • Rug Size Guide
    • Design Services
    • Wholesale

    © 2025 Revival™

    Privacy Policy Terms Accessibility Don't Sell or Share My Information

    In order to provide you a personalized shopping experience, our site uses cookies. By continuing to use this site, you are agreeing to our cookie policy.

    I accept