November 18, 2020

On location outside Marrakech

A visual diary of our most recent shoot

One of the reasons we felt lucky this year is that our teammates are spread across the globe, so even if we couldn’t travel to collaborate, we could experience life in many parts of the world through our colleagues. This is how we were able to shoot our tabletop collection at the beautiful Berber Lodge outside Marrakech. Below are a few snippets from our team's day on set.

We wanted to shoot there because half of our tabletop collection was made in Morocco, with its raw materials and its design approach. Highlighted here are recycled Moroccan glassware pieces, also known as Beldi glass. 

Beldi means "of the country", and describes something local and indigenous. It is applied to products which are made by hand, locally, piece-by-piece, with traditional expertise. It connotes charm, and one-of-a-kind. A beldi thing may have minor imperfections, and it’s precisely this character which makes it beautiful, and which tells its unique story. For example: the tiny, occasional bubbles in each glass endear it all the more to the drinker.

The lodge itself is inspired by Beldi architecture, and was built in an old olive grove, with locally-made terra cotta tiles and and native Atlas Cedar wood. It's decorated with of a mix of styles and objects, from classic Moroccan rattan and pottery with Provence plaids and family heirloom furniture. 

 We can't wait to show you more next Friday.