A loop pile rug of 100% New Zealand wool

Rug Type:
  • Hand-loomed Rugs

    Handwoven pile rugs made on a loom, with an innovative technique that lifts the warp yarn to create a pile that’s looped or cut

Age:
  • New

    Recently woven and never used in a home

Main Color:
  • Gray
  • 100% New Zealand wool on cotton foundation
  • Medium pile (approximately .3" high)
  • Slight variations in size due to handmade nature
  • Color palette: graphite gray, slate gray, dove gray
The Design

A deliciously soft and straightforward piece, the Loop rug has a rarified loop pile construction which places it sort of halfway between flatweave and pile rug: just enough cushion and comfort without being super shaggy.

The Material

New Zealand wool is a premium wool beloved for its softness, shine, and long fibers. Like all wools, it has a hydrophobic layer which repels dust and dirt, as well as lanolin, which provides its trademark luster and protects the fiber from breaking or shedding. We handloom it onto a cotton foundation for added durability.

The Maker

Our partner is a third-generation family-run weaving house in Bhadohi, India. They specialize in plush pile rugs, and their immense knowledge helped us improve construction for durability and less shedding. Their values are twofold: creating the highest-quality product and taking care of their team, supporting their weavers in whatever they need.

The Designer

Our in-house, all-star design team works across Los Angeles, Istanbul, and Mumbai. Starting with the weave itself, they determine the collection material, technique, and mood. When designs are finalized, they collaborate with the supplier on an extensive sampling process, perfecting each style and hue before it goes to production.

  • We recommend that you regularly vacuum your rug to remove dirt and grime. Depending on how heavily your rug is used, just once or twice a month is adequate. Too much vacuuming can wear down the knots and fibers more quickly. If you have a suction attachment on your vacuum cleaner, use that instead of a rotary vacuum.
  • Every few months, you’ll also want to flip your rug over and vacuum the back to get the grit out of the foundation of the rug. It also helps to rotate your rug once a year to ensure even wear over time.
  • Every 3-5 years, we recommend getting your rug professionally hand-washed. Please do not take it to get steam or dry cleaned—this will almost certainly damage the rug! Hand-washing requires the use of a pH-balanced shampoo, worked into the rug by hand with a soft-bristled brush, before being rinsed thoroughly. This process should be repeated a few times.
  • In case of spills, use a paper towel or cloth to blot the liquid. Add some clean water sparingly to the spot to dilute the stain (or wet a paper towel or cloth) and blot. If the stain is persistent, try using a mild detergent. Repeat this process until the stain is removed.
  • We recommend that you regularly vacuum your rug to remove dirt and grime. Depending on how heavily your rug is used, just once or twice a month is adequate. Too much vacuuming can wear down the knots and fibers more quickly. If you have a suction attachment on your vacuum cleaner, use that instead of a rotary vacuum.
  • Every few months, you’ll also want to flip your rug over and vacuum the back to get the grit out of the foundation of the rug. It also helps to rotate your rug once a year to ensure even wear over time.
  • Every 3-5 years, we recommend getting your rug professionally hand-washed. Please do not take it to get steam or dry cleaned—this will almost certainly damage the rug! Hand-washing requires the use of a pH-balanced shampoo, worked into the rug by hand with a soft-bristled brush, before being rinsed thoroughly. This process should be repeated a few times.
  • In case of spills, use a paper towel or cloth to blot the liquid. Add some clean water sparingly to the spot to dilute the stain (or wet a paper towel or cloth) and blot. If the stain is persistent, try using a mild detergent. Repeat this process until the stain is removed.

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Loop Hand-loomed Wool Rug

Natural Fiber
Handmade
Size:
5' x 8'
Choose a Size
5' x 8'
Choose a Size
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Washing Machine Size Requirements for Loop

Our rugs are compatible with most standard washing machines, but just to be safe, here are a few guidelines:

RUG SIZE

MACHINE SIZE

You do need a rug pad
Here's why

Why You Need a Rug Pad

While we recommend a rug pad for all rugs, they’re especially important for flatweaves, whose slim profile requires extra padding.

A rug pad prevents unwanted bunching and sliding, adds a subtle lift, and gives your rug a more cushioned feel underfoot.

Our rug pads are made of recycled felt and natural rubber, whereas lesser rug pads’ thin, sticky web can damage your flooring.

Moisture and mildew resistant, a rug pad stops dirt and grime from settling in your rug’s fibers.

The right rug pad

A must-have for flatweaves and other lower-pile pieces, a rug pad is the secret ingredient to maintaining your rug’s appearance and longevity. Width-wise, you’ll want to trim your rug pad so it’s 1-2” shorter than your rug on all four sides. Height-wise, we offer two premium rug pad options, both made of cozy recycled felt and natural rubber.

Image presenting low-profile rug padLow-profile Image presenting plush rug padPlush
Thickness 1/8" 1/5"
Best For

Light cushion for high traffic areas, layered rugs, and under doorways

Extra padding for playrooms, cozy living spaces, and kitchens

1/8" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

1/8" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

1/8" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

1/8" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

1/8" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

1/8" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

1/5" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

1/5" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

1/5" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

1/5" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

1/5" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

1/5" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

Ready to Ship

Loop SHB
5' x 8'
$349

Free Shipping

Natural Fiber
Handmade

A loop pile rug of 100% New Zealand wool

  • 100% New Zealand wool on cotton foundation
  • Medium pile (approximately .3" high)
  • Slight variations in size due to handmade nature
  • Color palette: graphite gray, slate gray, dove gray
The Design

A deliciously soft and straightforward piece, the Loop rug has a rarified loop pile construction which places it sort of halfway between flatweave and pile rug: just enough cushion and comfort without being super shaggy.

The Material

New Zealand wool is a premium wool beloved for its softness, shine, and long fibers. Like all wools, it has a hydrophobic layer which repels dust and dirt, as well as lanolin, which provides its trademark luster and protects the fiber from breaking or shedding. We handloom it onto a cotton foundation for added durability.

The Maker

Our partner is a third-generation family-run weaving house in Bhadohi, India. They specialize in plush pile rugs, and their immense knowledge helped us improve construction for durability and less shedding. Their values are twofold: creating the highest-quality product and taking care of their team, supporting their weavers in whatever they need.

The Designer

Our in-house, all-star design team works across Los Angeles, Istanbul, and Mumbai. Starting with the weave itself, they determine the collection material, technique, and mood. When designs are finalized, they collaborate with the supplier on an extensive sampling process, perfecting each style and hue before it goes to production.

  • We recommend that you regularly vacuum your rug to remove dirt and grime. Depending on how heavily your rug is used, just once or twice a month is adequate. Too much vacuuming can wear down the knots and fibers more quickly. If you have a suction attachment on your vacuum cleaner, use that instead of a rotary vacuum.
  • Every few months, you’ll also want to flip your rug over and vacuum the back to get the grit out of the foundation of the rug. It also helps to rotate your rug once a year to ensure even wear over time.
  • Every 3-5 years, we recommend getting your rug professionally hand-washed. Please do not take it to get steam or dry cleaned—this will almost certainly damage the rug! Hand-washing requires the use of a pH-balanced shampoo, worked into the rug by hand with a soft-bristled brush, before being rinsed thoroughly. This process should be repeated a few times.
  • In case of spills, use a paper towel or cloth to blot the liquid. Add some clean water sparingly to the spot to dilute the stain (or wet a paper towel or cloth) and blot. If the stain is persistent, try using a mild detergent. Repeat this process until the stain is removed.
  • We recommend that you regularly vacuum your rug to remove dirt and grime. Depending on how heavily your rug is used, just once or twice a month is adequate. Too much vacuuming can wear down the knots and fibers more quickly. If you have a suction attachment on your vacuum cleaner, use that instead of a rotary vacuum.
  • Every few months, you’ll also want to flip your rug over and vacuum the back to get the grit out of the foundation of the rug. It also helps to rotate your rug once a year to ensure even wear over time.
  • Every 3-5 years, we recommend getting your rug professionally hand-washed. Please do not take it to get steam or dry cleaned—this will almost certainly damage the rug! Hand-washing requires the use of a pH-balanced shampoo, worked into the rug by hand with a soft-bristled brush, before being rinsed thoroughly. This process should be repeated a few times.
  • In case of spills, use a paper towel or cloth to blot the liquid. Add some clean water sparingly to the spot to dilute the stain (or wet a paper towel or cloth) and blot. If the stain is persistent, try using a mild detergent. Repeat this process until the stain is removed.

Customer Reviews

Loop has a rating of 5.0 stars based on 3 reviews.