Handwoven jute doormat

Measures approximately: 18” x 30” x .2” (45.7 cm x 76.2 cm x .6 cm)

100% jute
Flatweave (6 mm thick)
Color palette: sandstone
Product will fade if exposed to direct sunlight, and is not meant for rain or wet climates.
Natural inconsistencies and slight variations in size are inherent to all handmade products

The Collection

Made of jute, these handwoven low-profile doormats are perfect to use in every doorway: we like having one in each color throughout the house. They’re named for brilliant Outsider Artists: outsider art, or art brut (raw or rough art), is defined as art made by “naive” or self-taught artists, who operate outside of conventional art-world strictures. Often exuberant and poetic, it reminds us that other worlds are possible.

The Design

Jute has a desirable variation of hue and texture, a shifting tide of golden tones that’s on display in this piece. Seraphine is an undyed natural jute.

The Material

Jute is a natural fiber with a golden sheen, known for its tensile strength and versatility. Low-shed, easy-to-clean, and biodegradable, its handspun weft expresses the jute’s natural irregularities and textures. An eco-conscious crop, jute has minimal water needs, and consumes large enough quantities of carbon dioxide that it’s C02-neutral.

The Maker

Our partner is a third-generation family-run weaving house in Bhadohi, India. They specialize in plush pile rugs, and their immense knowledge helped us improve construction for durability and less shedding. Their values are twofold: creating the highest-quality product and taking care of their team, supporting their weavers in whatever they need.

The Designer

Our in-house, all-star design team collaborates across three different countries. Based in Los Angeles, Istanbul, and Mumbai, they put a lot of thought into each and every collection they design. Starting with the weave itself, they determine material and technique, then create moodboards to capture the look and feel before starting to design. When designs are finalized, they work with the supplier on an extensive sampling process, perfecting each style and color before it goes to production.

Jute is a natural fiber, not a performance one, and will fade if left in direct sunlight. We think this looks good, but not everyone feels the same way, so please consider this before buying. It also should not be exposed to rain. These doormats are best for covered porches, and we also like them inside for wiping off your feet. If you live in a particularly damp climate, these are not the doormats for you. Clean regularly by giving it a good shake. Rotate to ensure even wear over time. Keep away from excessive moisture, which will cause mold.

Seraphine

Seraphine

Customer Reviews