Washed Cotton Bedding

The higher thread count you have, the more dense the material. At a certain point, this means the textile becomes less breathable, which you don't want for bedding. It can also represent inaccurate quality: some brands double or even triple up on thread to achieve a higher thread count, which can sometimes mean they’re using lower-quality cotton, and in fact need to double or triple the thread for durability. At 300, we tried to reach the perfect balance between breathability and body, making casual luxury affordable.

Batch dyeing, sometimes called piece dyeing or exhaust dyeing, means each piece was woven before being dyed, unlike yarn dyeing, in which the yarn is dyed before it’s woven. Each sheet, pillowcase, and duvet cover was constructed and then plunged into a dye bath, where they’re agitated to fully migrate dye molecules into the piece of fabric. Batch dyeing can result in a more nuanced color, which was important to us for this collection: it needed to feel strong but not overwhelming.

Percale refers to a type of weave: a classic one-over, one-under. It’s identifiable by its cool, crisp feel and matte appearance. Durable and breathable, it’s used frequently in sheeting because it doesn’t pill, and softens with every use. In fact, standard percale can feel stiff for the first few washes, but we’ve solved that problem. See “garment wash.”

If a textile has been garment washed, it means it’s been pre-washed to make the fibers as soft as possible, and to prevent shrinking. It also adds an inviting texture: they have a lived-in feel, reminiscent of linen. It warms up the crisp percale, and bridges the gap between your favorite bedding qualities, and is good for cold sleepers, hot sleepers, summers and winters alike.