Handwoven flatweaves of recycled denim, the Denim Collection drapes beautifully—like your best-fitting pair of jeans. And just like your favorite jeans, they’re washable. Woven in a melange of blues, their simple geometric shapes have a faint 1920s influence; a little bit of art deco meets Georgia O’Keefe’s Abiquiu casita. There’s a reason denim is a wardrobe staple: it’s affordable, durable, good-looking, and versatile, and these rugs are no exception. Plus, textile remnants which would have ordinarily languished in a landfill are given a new life.
This collection was constructed with a rag rug technique, which is an age-old method of transforming textiles into something new. Strauss has a blocky, alternating stripe design which feels both classic and dynamic, as well as a hand-knotted fringe.
Denim is a sturdy cotton fabric whose twill weave creates a subtle diagonal ribbing, which sets it apart from other strong woven cotton textiles. In this piece, the weft is made of upcycled denim remnants left over from fashion industry production houses, and it’s handwoven onto a cotton warp. Cotton is a vegetable fiber widely used across rug traditions because of its strength and longevity—it gets softer and more lovely with every wash.
Our partner in Bhadohi began as a small weaver 40 years ago, and today they focus on sustainable, durable products, as well as creating and maintaining a healthy working environment for their artisans. Many of their processes involve handiwork: hand-picked fleece, handspun wool, hand-knotting, hand-carving and embroidery.
Our in-house, all-star design team works across Los Angeles, Istanbul, and Mumbai. Starting with the weave itself, they determine the collection material, technique, and mood. When designs are finalized, they collaborate with the supplier on an extensive sampling process, perfecting each style and hue before it goes to production.