One-of-a-kind new rug, flatwoven by skilled artisans using techniques originated by Berber Tribes in the Boucherouite style using upcycled textiles.

Dimensions: 5'3" x 9'1" (161 cm x 278 cm)

Natural inconsistencies are inherent in these unique, handcrafted rugs

Rug Type:
  • Flatweave Rugs

    Reversible rugs without pile, also known as kilims, made by hand-weaving horizontal weft yarns through vertical warp yarns

Age:
  • New

    Recently woven and never used in a home

Main Color:
  • Multicolor
  • One-of-a-kind new rug — only one in stock!
  • 100% wool pile on mixed fiber foundation
  • Dimensions: 5'3" x 9'1" (161 cm x 278 cm)
  • One-sided fringe: measures 2.8" (7 cm)
  • Color palette: cream, dark dusty rose pink, eggplant, baby blue
Motifs
  • Moroccan rugs don’t come with a key. As with any painting or poem, their motifs have many subjective interpretations. Originally made for personal use, these rugs took months to weave, documenting a shifting tide of events and emotions in the weaver’s life.
  • Diagonal lines weave and intersect, forming a grid-like pattern
  • A simple, but classic design—zig-zag patterns represent water as a vital element in life
  • The bold, balanced simplicity of color-blocking is reminiscent of abstract art canvases
Origin

Unlike most Moroccan rug names, Boucherouite refers to the style of the rug, not to its location of origin. These rugs are woven across the country and are so-called for their materiality: bu sharwit is a Moroccan Arabic term meaning 'piece of cloth'. Much like quilting, these pieces are made up of many scraps of fabric to create a whole much greater than the sum of its parts.

Material Details

This rug is called a boucherouite, which derives from bu sharwit, a Moroccan Arabic term meaning 'piece of cloth'. Reflective of the ever-shifting post-modern, post-consumer landscape, these 'everything rugs' are woven with colorful miscellaneous fiber scraps. In this piece, a wool pile is knotted onto mixed-fiber wefts and textured wool warps.

Moroccan wool is locally sourced and produces a thick, strong pile that feels soft and fluffy underfoot. A small amount of shedding is to be expected from this natural fiber, but it’s worth it: its high pile is beloved for its wild, tousled texture.

  • Dust and dirt that accumulate in your rug can erode the fibers over time. The best way to combat this is to take your rug outside and give it a good shake once a week. Depending on how large it is, you may need to recruit a friend to help. Also, be sure to get a rug pad—this helps to preserve your rug in spite of dirt.
  • If shaking it out isn’t possible, you can vacuum it instead—just be cautious, and don’t use a rotary vacuum, because it can damage the fibers. Once or twice a month, use the suction attachment gently, from side to side. Once or twice a year, flip your rug over and vacuum the back.
  • Once a year, let it sunbathe. Hang it in the sun for a few hours when it’s hottest, and flip it over midway through, to expose both sides to direct sunlight. This sun-bleaching helps further sanitize the wool. It’s a natural method to bleach and deodorize it.
  • To ensure equal wear and protect against walk patterns, change your rug's direction periodically. You can also flip your rug upside-down once in awhile, and use it like that for a bit. With Moroccan rugs, the back is typically as nice as the front.
  • Every 3-5 years, we recommend getting your rug professionally hand-washed with a Moroccan rug expert. Please do not take it to get steam or dry cleaned—this will almost certainly damage the rug! Hand-washing requires the use of a pH-balanced shampoo, worked into the rug by hand with a soft-bristled brush, before being rinsed thoroughly. This process should be repeated a few times.
  • In case of spills:
    • Blot the spill until it is dry, but do not add liquid. Consult an Oriental rug specialist immediately for cleaning. Adding liquid can make it harder to remove stains, and can even extend them further. This is because moisture travels along the fiber, so in rugs with horizontal fibers (like flatweaves), it can get trapped.

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Italo Moroccan Kilim

Natural Fiber
Handmade
You do need a rug pad
Here's why

Why You Need a Rug Pad

While we recommend a rug pad for all rugs, they’re especially important for flatweaves, whose slim profile requires extra padding.

A rug pad prevents unwanted bunching and sliding, adds a subtle lift, and gives your rug a more cushioned feel underfoot.

Our rug pads are made of recycled felt and natural rubber, whereas lesser rug pads’ thin, sticky web can damage your flooring.

Moisture and mildew resistant, a rug pad stops dirt and grime from settling in your rug’s fibers.

The right rug pad

A must-have for flatweaves and other lower-pile pieces, a rug pad is the secret ingredient to maintaining your rug’s appearance and longevity. Width-wise, you’ll want to trim your rug pad so it’s 1-2” shorter than your rug on all four sides. Height-wise, we offer two premium rug pad options, both made of cozy recycled felt and natural rubber.

Image presenting low-profile rug padLow-profile Image presenting plush rug padPlush
Thickness 1/8" 1/5"
Best For

Light cushion for high traffic areas, layered rugs, and under doorways

Extra padding for playrooms, cozy living spaces, and kitchens

1/8" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

1/5" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

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Italo IBR
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$432

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Natural Fiber
Handmade

One-of-a-kind new rug, flatwoven by skilled artisans using techniques originated by Berber Tribes in the Boucherouite style using upcycled textiles.

Dimensions: 5'3" x 9'1" (161 cm x 278 cm)

Natural inconsistencies are inherent in these unique, handcrafted rugs

  • One-of-a-kind new rug — only one in stock!
  • 100% wool pile on mixed fiber foundation
  • Dimensions: 5'3" x 9'1" (161 cm x 278 cm)
  • One-sided fringe: measures 2.8" (7 cm)
  • Color palette: cream, dark dusty rose pink, eggplant, baby blue
Motifs
  • Moroccan rugs don’t come with a key. As with any painting or poem, their motifs have many subjective interpretations. Originally made for personal use, these rugs took months to weave, documenting a shifting tide of events and emotions in the weaver’s life.
  • Diagonal lines weave and intersect, forming a grid-like pattern
  • A simple, but classic design—zig-zag patterns represent water as a vital element in life
  • The bold, balanced simplicity of color-blocking is reminiscent of abstract art canvases
Origin

Unlike most Moroccan rug names, Boucherouite refers to the style of the rug, not to its location of origin. These rugs are woven across the country and are so-called for their materiality: bu sharwit is a Moroccan Arabic term meaning 'piece of cloth'. Much like quilting, these pieces are made up of many scraps of fabric to create a whole much greater than the sum of its parts.

Material Details

This rug is called a boucherouite, which derives from bu sharwit, a Moroccan Arabic term meaning 'piece of cloth'. Reflective of the ever-shifting post-modern, post-consumer landscape, these 'everything rugs' are woven with colorful miscellaneous fiber scraps. In this piece, a wool pile is knotted onto mixed-fiber wefts and textured wool warps.

Moroccan wool is locally sourced and produces a thick, strong pile that feels soft and fluffy underfoot. A small amount of shedding is to be expected from this natural fiber, but it’s worth it: its high pile is beloved for its wild, tousled texture.

  • Dust and dirt that accumulate in your rug can erode the fibers over time. The best way to combat this is to take your rug outside and give it a good shake once a week. Depending on how large it is, you may need to recruit a friend to help. Also, be sure to get a rug pad—this helps to preserve your rug in spite of dirt.
  • If shaking it out isn’t possible, you can vacuum it instead—just be cautious, and don’t use a rotary vacuum, because it can damage the fibers. Once or twice a month, use the suction attachment gently, from side to side. Once or twice a year, flip your rug over and vacuum the back.
  • Once a year, let it sunbathe. Hang it in the sun for a few hours when it’s hottest, and flip it over midway through, to expose both sides to direct sunlight. This sun-bleaching helps further sanitize the wool. It’s a natural method to bleach and deodorize it.
  • To ensure equal wear and protect against walk patterns, change your rug's direction periodically. You can also flip your rug upside-down once in awhile, and use it like that for a bit. With Moroccan rugs, the back is typically as nice as the front.
  • Every 3-5 years, we recommend getting your rug professionally hand-washed with a Moroccan rug expert. Please do not take it to get steam or dry cleaned—this will almost certainly damage the rug! Hand-washing requires the use of a pH-balanced shampoo, worked into the rug by hand with a soft-bristled brush, before being rinsed thoroughly. This process should be repeated a few times.
  • In case of spills:
    • Blot the spill until it is dry, but do not add liquid. Consult an Oriental rug specialist immediately for cleaning. Adding liquid can make it harder to remove stains, and can even extend them further. This is because moisture travels along the fiber, so in rugs with horizontal fibers (like flatweaves), it can get trapped.

Customer Reviews

Italo has a rating of 4.6 stars based on 92 reviews.