Inocentia

Only one made

Inocentia Moroccan Rug

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Rug Description

One-of-a-kind gently used rug, handwoven and handknotted near the small city of Boujad in the Chaouia-Ouardigha region of Morocco

Dimensions: 4'7" x 6'3" (140 cm x 193 cm)

Inocentia has been professionally cleaned; age-related wear and natural inconsistencies are inherent in these unique, handcrafted vintage rugs.

Rug Type:
  • Naturally Aged

    Vintage, handwoven rugs from Turkey and Morocco, selected for their color and design and preserved as-is.

Age:
  • Lightly Used

    Typically between 5-20 years old

Main Color:
  • Multicolor
Color Palette:
  • Cream

    A warm off-white

  • Dove Gray

    A pale gray with a hint of blue

  • Walnut Brown

    A medium-to-dark true brown

  • Taupe

    A medium-to-dark brown-gray

  • Navy

    A deep true navy

  • Powder Blue

    A pale pastel blue

Rug Details

  • One-of-a-kind gently used rug - only one in stock!
  • 100% wool
  • Dimensions: 4'7" x 6'3" (140 cm x 193 cm)
  • Plush pile: approximately 1.2"(3cm)
  • Color palette: cream, dove gray, walnut brown, taupe, navy, powder blue
  • These rugs are prized for their expressive design and construction. Their freeform edges meander and wiggle, unbound by constrictions of mass production.

Curator's Notes

Motifs
  • Moroccan rugs don’t come with a key. As with any painting or poem, their motifs have many subjective interpretations. Originally made for personal use, these rugs took months to weave, documenting a shifting tide of events and emotions in the weaver’s life.
  • Directional design or color gradients with purposeful asymmetry and movement
  • The bold, balanced simplicity of color-blocking is reminiscent of abstract art canvases
  • A handsome, hand-braided fringe woven from threads of the loom
Origin

Boujad was considered a holy town. Boujad rugs were made by a variety of tribes, and thus vary widely in color, composition, and weave. Often described with words like surreal, mystic, and mesmerizing, these rugs depict a world beyond reality. Construction-wise, they have twice as many horizontal as vertical knots, which makes them floppy and easy to move.

Material Details

Wool, a staple in Moroccan rug design, was considered almost sacred to the Amazigh (Berber) people, whose nomadic lifestyle included sheep and goat herding. In addition to being available, wool is durable, long-lasting, and soft—so it’s super comfy to walk and relax on. In this piece, the wool pile is knotted onto a wool foundation, adding body and helping it hug the floor.

Moroccan wool is locally sourced and produces a thick, strong pile that feels soft and fluffy underfoot. A small amount of shedding is to be expected from this natural fiber, but it’s worth it: its high pile is beloved for its wild, tousled texture.

How to Style This Rug

Spruce up smaller spaces with small rugs between 3’ x 5’ and 5’ x 8’.

Living Room

Bedroom

Office

Kitchen

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