The idea with the Dream Collection was to showcase the weave, its form and feel, without any color. In person, these patterns appear even more subtle. These white shag rugs have a soft hand courtesy of premium New Zealand wool, which we triple-wash to open up the yarn, making the rug remarkably fluffy. Because it’s white-on-white, the effect is dreamlike, hallucinatory. Did you imagine that pattern, or is it still there?
Inspired by the architectural tapestries of weaver James Koehler and the ghost-like paintings of Ed Moses, cut-pile shag shapes are softly carved into its ground, like snow angels. In this piece, the higher pile is 1.5 inches and the lower pile is 1 inch. Poem has a shifting, slipping loose checkerboard pattern that transforms into central ziggurats.
This rug has a plush pile of New Zealand wool, a premium wool beloved for its softness and long fibers. Like all wools, it has a hydrophobic layer which repels dust and dirt, as well as lanolin, which provides its trademark luster and protects the fiber from breaking or shedding. In this collection, it’s handwoven onto a cotton and wool foundation for flexibility and durability.The Maker
Our partner is a third-generation family-run weaving house in Bhadohi, India. They specialize in plush pile rugs, and their immense knowledge helped us improve construction for durability and less shedding. Their values are twofold: creating the highest-quality product and taking care of their team, supporting their weavers in whatever they need.The Designer
Our in-house, all-star design team collaborates across three different countries. Based in Los Angeles, Istanbul, and Mumbai, they put a lot of thought into each and every collection they design. Starting with the weave itself, they determine material and technique, then create moodboards to capture the look and feel before starting to design. When designs are finalized, they conduct an extensive sampling process, perfecting each style and color before it goes to production.