One-of-a-kind vintage rug, hand-knotted by Zemmour tribes west of the Middle Atlas mountains of Morocco

Dimensions: 5'8" x 8'7" (172 cm x 261 cm)

Ruo has been professionally cleaned; age-related wear and natural inconsistencies are inherent in these unique, handcrafted vintage rugs

Rug Type:
  • Hand-knotted Rugs

    Sturdy pile rugs meticulously woven by hand, with individually hand-tied knots, so no two are exactly alike

Age:
  • Vintage

    Typically between 20-100 years old

Main Color:
  • Red
  • One-of-a-kind vintage rug — only one in stock!
  • 100% wool
  • Dimensions: 5'8" x 8'7" (172 cm x 261 cm)
  • Fringe: measures 2.4" x 2.4" (6 cm x 6 cm)
  • Plush pile: approximately 1.2" (3 cm)
  • Color palette: crimson red, spiced pumpkin orange, inky black, rose quartz
  • These rugs are prized for their expressive design and construction. Their freeform edges meander and wiggle, unbound by constrictions of mass production
  • Motifs
    • Moroccan rugs don’t come with a key. As with any painting or poem, their motifs have many subjective interpretations. Originally made for personal use, these rugs took months to weave, documenting a shifting tide of events and emotions in the weaver’s life
    • Diagonal lines weave and intersect, forming a grid-like pattern
    • Artisanal and tribal, geometric designs feature angular edges and simple shapes—like diamonds, squares, lattices, and stylized animals
    • A geometric, step-like pattern which expresses the primitive, artisanal qualities of weaving from nomadic cultures
    Region of Origin

    A confederation of tribes whose territory sat between Rabat and Meknès, the Zemmour wove piled rugs which tended to be smaller than most Middle Atlas rugs. These pieces often combine vertical and horiziontal rows of motifs into a chessboard design, or feature diamond and triangular arrangements. Red is frequently used for the ground or the selvedge.

    Material Details

    Wool, a staple in Moroccan rug design, was considered almost sacred to the Amazigh (Berber) people, whose nomadic lifestyle included sheep and goat herding. In addition to being available, wool is durable, long-lasting, and soft—so it’s super comfy to walk and relax on. In this piece, the wool pile is knotted onto a wool foundation, adding body and helping it hug the floor.

    Moroccan wool is locally sourced and produces a thick, strong pile that feels soft underfoot. Having stood the test of time, this hand-processed wool has reacted to its various environments, acquiring an untamed, nubby look and feel.

    • Dust and dirt that accumulate in your rug can erode the fibers over time. The best way to combat this is to take your rug outside and give it a good shake once a week. Depending on how large it is, you may need to recruit a friend to help. Also, be sure to get a rug pad—this helps to preserve your rug in spite of dirt.
    • If shaking it out isn’t possible, you can vacuum it instead—just be cautious, and don’t use a rotary vacuum, because it can damage the fibers. Once or twice a month, use the suction attachment gently, from side to side. Once or twice a year, flip your rug over and vacuum the back.
    • Once a year, let it sunbathe. Hang it in the sun for a few hours when it’s hottest, and flip it over midway through, to expose both sides to direct sunlight. This sun-bleaching helps further sanitize the wool. It’s a natural method to bleach and deodorize it.
    • To ensure equal wear and protect against walk patterns, change your rug's direction periodically. You can also flip your rug upside-down once in awhile, and use it like that for a bit. With Moroccan rugs, the back is typically as nice as the front.
    • Every 3-5 years, we recommend getting your rug professionally hand-washed with a Moroccan rug expert. Please do not take it to get steam or dry cleaned—this will almost certainly damage the rug! Hand-washing requires the use of a pH-balanced shampoo, worked into the rug by hand with a soft-bristled brush, before being rinsed thoroughly. This process should be repeated a few times.
    • In case of spills:
      • If the spill is organic and non-oily (e.g., wine), use a paper towel or cloth to blot the liquid. Add some clean water sparingly to the spot to dilute the stain (or wet a paper towel or cloth) and blot. Repeat this process until the stain is removed.
      • If the stain is persistent, resist the urge to scrub. Scrubbing can damage the wool fibers and more easily allow the stain to penetrate. You may try using a mild detergent, such as very diluted dishwashing soap, following the same blot-and-rinse procedure.
      • If the spill is a denser, more oily liquid, try first to scoop what you can from the surface using a spoon or perhaps some heavier paper, and then do the blot-and-rinse. If the spill is significant, non-organic and/or composed of chemical substances, or the above methods don’t work, we suggest getting the rug professionally hand-washed as soon as possible.
      • For rugs with deeply saturated color palettes, be sure to spot-clean them in an area that can be hosed down immediately after, as some color bleeding may occur.

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    Ruo Vintage Moroccan Rug

    Natural Fiber
    Upcycled
    Handmade
    Add rug Pad
    Why do you need a rug pad?

    Why You Need a Rug Pad

    While we recommend a rug pad for all rugs, they’re especially important for flatweaves, whose slim profile requires extra padding.

    A rug pad prevents unwanted bunching and sliding, adds a subtle lift, and gives your rug a more cushioned feel underfoot.

    Our rug pads are made of recycled felt and natural rubber, whereas lesser rug pads’ thin, sticky web can damage your flooring.

    Moisture and mildew resistant, a rug pad stops dirt and grime from settling in your rug’s fibers.

    The right rug pad

    A must-have for flatweaves and other lower-pile pieces, a rug pad is the secret ingredient to maintaining your rug’s appearance and longevity. Width-wise, you’ll want to trim your rug pad so it’s 1-2” shorter than your rug on all four sides. Height-wise, we offer two premium rug pad options, both made of cozy recycled felt and natural rubber.

    Image presenting low-profile rug padLow-profile Image presenting plush rug padPlush
    Thickness 1/8" 1/5"
    Best For

    Light cushion for high traffic areas, layered rugs, and under doorways

    Extra padding for playrooms, cozy living spaces, and kitchens

    1/8" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

    1/5" thick; 100% recycled felt and natural rubber. Trim with scissors for the perfect fit.

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    Ruo CMOS
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    $647

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    Natural Fiber
    Upcycled
    Handmade

    One-of-a-kind vintage rug, hand-knotted by Zemmour tribes west of the Middle Atlas mountains of Morocco

    Dimensions: 5'8" x 8'7" (172 cm x 261 cm)

    Ruo has been professionally cleaned; age-related wear and natural inconsistencies are inherent in these unique, handcrafted vintage rugs

  • One-of-a-kind vintage rug — only one in stock!
  • 100% wool
  • Dimensions: 5'8" x 8'7" (172 cm x 261 cm)
  • Fringe: measures 2.4" x 2.4" (6 cm x 6 cm)
  • Plush pile: approximately 1.2" (3 cm)
  • Color palette: crimson red, spiced pumpkin orange, inky black, rose quartz
  • These rugs are prized for their expressive design and construction. Their freeform edges meander and wiggle, unbound by constrictions of mass production
  • Motifs
    • Moroccan rugs don’t come with a key. As with any painting or poem, their motifs have many subjective interpretations. Originally made for personal use, these rugs took months to weave, documenting a shifting tide of events and emotions in the weaver’s life
    • Diagonal lines weave and intersect, forming a grid-like pattern
    • Artisanal and tribal, geometric designs feature angular edges and simple shapes—like diamonds, squares, lattices, and stylized animals
    • A geometric, step-like pattern which expresses the primitive, artisanal qualities of weaving from nomadic cultures
    Region of Origin

    A confederation of tribes whose territory sat between Rabat and Meknès, the Zemmour wove piled rugs which tended to be smaller than most Middle Atlas rugs. These pieces often combine vertical and horiziontal rows of motifs into a chessboard design, or feature diamond and triangular arrangements. Red is frequently used for the ground or the selvedge.

    Material Details

    Wool, a staple in Moroccan rug design, was considered almost sacred to the Amazigh (Berber) people, whose nomadic lifestyle included sheep and goat herding. In addition to being available, wool is durable, long-lasting, and soft—so it’s super comfy to walk and relax on. In this piece, the wool pile is knotted onto a wool foundation, adding body and helping it hug the floor.

    Moroccan wool is locally sourced and produces a thick, strong pile that feels soft underfoot. Having stood the test of time, this hand-processed wool has reacted to its various environments, acquiring an untamed, nubby look and feel.

    • Dust and dirt that accumulate in your rug can erode the fibers over time. The best way to combat this is to take your rug outside and give it a good shake once a week. Depending on how large it is, you may need to recruit a friend to help. Also, be sure to get a rug pad—this helps to preserve your rug in spite of dirt.
    • If shaking it out isn’t possible, you can vacuum it instead—just be cautious, and don’t use a rotary vacuum, because it can damage the fibers. Once or twice a month, use the suction attachment gently, from side to side. Once or twice a year, flip your rug over and vacuum the back.
    • Once a year, let it sunbathe. Hang it in the sun for a few hours when it’s hottest, and flip it over midway through, to expose both sides to direct sunlight. This sun-bleaching helps further sanitize the wool. It’s a natural method to bleach and deodorize it.
    • To ensure equal wear and protect against walk patterns, change your rug's direction periodically. You can also flip your rug upside-down once in awhile, and use it like that for a bit. With Moroccan rugs, the back is typically as nice as the front.
    • Every 3-5 years, we recommend getting your rug professionally hand-washed with a Moroccan rug expert. Please do not take it to get steam or dry cleaned—this will almost certainly damage the rug! Hand-washing requires the use of a pH-balanced shampoo, worked into the rug by hand with a soft-bristled brush, before being rinsed thoroughly. This process should be repeated a few times.
    • In case of spills:
      • If the spill is organic and non-oily (e.g., wine), use a paper towel or cloth to blot the liquid. Add some clean water sparingly to the spot to dilute the stain (or wet a paper towel or cloth) and blot. Repeat this process until the stain is removed.
      • If the stain is persistent, resist the urge to scrub. Scrubbing can damage the wool fibers and more easily allow the stain to penetrate. You may try using a mild detergent, such as very diluted dishwashing soap, following the same blot-and-rinse procedure.
      • If the spill is a denser, more oily liquid, try first to scoop what you can from the surface using a spoon or perhaps some heavier paper, and then do the blot-and-rinse. If the spill is significant, non-organic and/or composed of chemical substances, or the above methods don’t work, we suggest getting the rug professionally hand-washed as soon as possible.
      • For rugs with deeply saturated color palettes, be sure to spot-clean them in an area that can be hosed down immediately after, as some color bleeding may occur.

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