The Materials
We used soft organic 100% cotton for sturdiness and longevity. Processed without chemicals, its fibers are stronger than regular cotton, so it retains more durability over time.
The Design
Motivated by movement, cotton dhurries are classic Indian flatwoven rugs, designed to be lightweight and portable. Stripes are a classic dhurrie motif, and ours are no exception.
The Weaving House
Our partner is a family-run business who uses organic materials whenever possible. They refined these rugs’ construction many times to achieve maximum flexibility in the washing machine.
Holding
Leaping
Marching
Running
Peeking
Tapping
Does organic cotton really matter?
Sure does. Here’s why.
Quality
Organic cotton fibers retain their inherent strength.
VS
Regular cotton fibers get broken down from chemical processing.
Pesticides
Organic cotton farmers don’t use
any pesticides.
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Regular cotton accounts for over 25% of pesticide use in global farming.
Work Safety
Handpicking organic cotton is safe for workers.
VS
Handpicking regular cotton can be harmful to workers due to chemicals like formaldehyde.
Water Usage
A t-shirt made from organic cotton uses 186 gallons of water.
VS
A t-shirt made from regular cotton uses 2,168 gallons of water - that’s 1,065% more.
Carbon Dioxide
Organic cotton emits 46% less C02 than regular cotton.
VS
Regular cotton production releases 220 million metric tons (MT) of C02 per year.