One-of-a-kind new rug, handknotted by skilled artisans using techniques originated by Beni M'rirt tribes in the Middle Atlas mountains of Morocco
Dimensions: 4'10" x 8'1" (149 cm x 247 cm)
Natural inconsistencies are inherent in these unique, handcrafted rugs
Rug Type:
Hand-knotted Rugs
Sturdy pile rugs meticulously woven by hand, with individually hand-tied knots, so no two are exactly alike
Age:
New
Recently woven and never used in a home
Main Color:
Gray
Rug Details
One-of-a-kind new rug — only one in stock!
100% wool
Dimensions: 4'10" x 8'1" (149 cm x 247 cm)
Plush pile: approximately 1.2"(3cm)
Color palette: lavender, baby blue, midnight blue, cream
Curator's Notes
Motifs
Moroccan rugs don’t come with a key. As with any painting or poem, their motifs have many subjective interpretations. Originally made for personal use, these rugs took months to weave, documenting a shifting tide of events and emotions in the weaver’s life.
Artisanal and tribal, geometric designs feature angular edges and simple shapes—like diamonds, squares, lattices, and stylized animals
The Collection
Long Distance is an edition of 100 one-of-a-kind Moroccan rugs, hand-knotted in 2021. A collaboration between our design team and weavers in the Middle Atlas, each piece began as a sketch by a designer, and was brought to life by a weaver: no rounds of sampling and no questions asked. Moroccan weavers are experts in their craft, and we felt the way to get the most beautiful result was to get out of the way and let the artists make their art. Scroll down to learn more.
Origin
Beni M'rirt descendants live in the town of Aguelmouss, not far from Beni Ourain territory, whose influence is visible in their rugs. Originally intended for use on the floor, Beni M'rirt pieces often feature meandering geometric designs and use a tight double knot construction.
Material Details
Wool, a staple in Moroccan rug design, was considered almost sacred to the Amazigh (Berber) people, whose nomadic lifestyle included sheep and goat herding. In addition to being available, wool is durable, long-lasting, and soft—so it’s super comfy to walk and relax on. In this piece, the wool pile is knotted onto a wool foundation, adding body and helping it hug the floor.
Moroccan wool is locally sourced and produces a thick, strong pile that feels soft and fluffy underfoot. A small amount of shedding is to be expected from this natural fiber, but it’s worth it: its high pile is beloved for its wild, tousled texture.
It's rare in a world of commerce to have free reign as an artist. In creating this collection of Moroccan rugs, our team decided to go against production norms and allow the weavers to make their magic, translating sketches from our design team with complete autonomy and no rounds of review.
Behind the scenes
When it came time to shoot the collection, we identified several potential photographers but there was one we were dying to work with: Mous Lamrabat. His portraits, like this collection, are exuberant, bright, funny and soulful. As with the weavers, we trusted and yielded to his vision.
Room for Interpretation
There were many layers of collaboration in this project - the dialogue between designers & weavers, between the weavers and the wool, and then between the weavers and the photographer. Like a game of telephone, or exquisite corpse, everyone added something new at their turn.
How to Style This Rug
Spruce up smaller spaces with small rugs between 3’ x 5’ and 5’ x 8’.
Living Room
Bedroom
Office
Kitchen
Free design consultation
Not sure about the right size or color? We're here to help.
{"id":6637498630243,"title":"066","handle":"moroccan-rug-066","description":"\u003cp\u003eOne-of-a-kind new rug, handknotted by skilled artisans using techniques originated by Beni M'rirt tribes in the Middle Atlas mountains of Morocco\u003c\/p\u003e\u003cp\u003eDimensions: 4'10\" x 8'1\" (149 cm x 247 cm)\u003c\/p\u003e\u003cp\u003e\u003ci\u003eNatural inconsistencies are inherent in these unique, handcrafted rugs\u003c\/i\u003e\u003c\/p\u003e\u003c!-- details --\u003e\u003cdiv style=\"font-size: 11pt;\"\u003e\u003cul\u003e\n\u003cli\u003eOne-of-a-kind new rug — only one in stock! \u003c\/li\u003e\n\u003cli\u003e100% wool\u003c\/li\u003e\n\u003cli\u003eDimensions: 4'10\" x 8'1\" (149 cm x 247 cm)\u003c\/li\u003e\n\u003cli\u003ePlush pile: approximately 1.2\"(3cm)\u003c\/li\u003e\n\u003cli\u003eColor palette: lavender, baby blue, midnight blue, cream\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003c!-- notes --\u003e\u003cdiv style=\"font-size: 11pt;\"\u003e\n\u003cb\u003eMotifs\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eMoroccan rugs don’t come with a key. As with any painting or poem, their motifs have many subjective interpretations. Originally made for personal use, these rugs took months to weave, documenting a shifting tide of events and emotions in the weaver’s life.\u003c\/li\u003e\n\u003cli\u003eArtisanal and tribal, geometric designs feature angular edges and simple shapes—like diamonds, squares, lattices, and stylized animals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cb\u003eThe Collection\u003c\/b\u003e\u003cp\u003eLong Distance is an edition of 100 one-of-a-kind Moroccan rugs, hand-knotted in 2021. A collaboration between our design team and weavers in the Middle Atlas, each piece began as a sketch by a designer, and was brought to life by a weaver: no rounds of sampling and no questions asked. Moroccan weavers are experts in their craft, and we felt the way to get the most beautiful result was to get out of the way and let the artists make their art. Scroll down to learn more.\u003c\/p\u003e\n\u003cb\u003eOrigin\u003c\/b\u003e\u003cp\u003eBeni M'rirt descendants live in the town of Aguelmouss, not far from Beni Ourain territory, whose influence is visible in their rugs. Originally intended for use on the floor, Beni M'rirt pieces often feature meandering geometric designs and use a tight double knot construction.\u003c\/p\u003e\n\u003cb\u003eMaterial Details\u003c\/b\u003e\u003cp\u003eWool, a staple in Moroccan rug design, was considered almost sacred to the Amazigh (Berber) people, whose nomadic lifestyle included sheep and goat herding. In addition to being available, wool is durable, long-lasting, and soft—so it’s super comfy to walk and relax on. In this piece, the wool pile is knotted onto a wool foundation, adding body and helping it hug the floor.\u003c\/p\u003e\n\u003cp\u003eMoroccan wool is locally sourced and produces a thick, strong pile that feels soft and fluffy underfoot. A small amount of shedding is to be expected from this natural fiber, but it’s worth it: its high pile is beloved for its wild, tousled texture.\u003c\/p\u003e\n\u003c\/div\u003e","published_at":"2021-10-05T23:41:13-07:00","created_at":"2021-09-17T05:31:17-07:00","vendor":"BEN","type":"Hand-knotted Rugs","tags":["5X7-to-6X9","ben","beni-m'rirt","brand_revival","buy-on","dev-ooak","geometric","gray","hand-knotted","handmade","long-distance-collection","morocco","mrc-BEN-10-2021","new","newarrival","ops-ab-testing-group-a","ops-ab-testing-june2022","ops-design-trade-price","ops-fixed-05-26-22","ops-fixed-3-30-2022","ops-fixed-4-12-22","ops-fixed-7-20-22","ops-fixed-pattern-6-6-22","petite-small","plush","plush-pile","rectangular","revival-made-collection","rug","small","small-medium","tribal","wool"],"price":81900,"price_min":81900,"price_max":81900,"available":false,"price_varies":false,"compare_at_price":164900,"compare_at_price_min":164900,"compare_at_price_max":164900,"compare_at_price_varies":false,"variants":[{"id":39571090604131,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"BENR062GY06000066","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"066","public_title":null,"options":["Default Title"],"price":81900,"weight":8097,"compare_at_price":164900,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/1718\/8557\/products\/BENR062GY06000066_BEN0066_1ove_moroccan-rug-o66_d17651c4-b5d3-4b09-8611-2b91c09e00d5.jpg?v=1633341097","\/\/cdn.shopify.com\/s\/files\/1\/1718\/8557\/products\/BENR062GY06000066_BEN0066_2set_moroccan-rug-o66_3a559592-6e42-4859-8b03-cedb0355a6b3.jpg?v=1633341097","\/\/cdn.shopify.com\/s\/files\/1\/1718\/8557\/products\/BENR062GY06000066_BEN0066_3det_moroccan-rug-o66_085f2af6-c39e-48a8-a610-07ba5ce87c50.jpg?v=1633341097","\/\/cdn.shopify.com\/s\/files\/1\/1718\/8557\/products\/BENR062GY06000066_BEN0066_4bac_moroccan-rug-o66_7d2fbb9a-2314-4c26-8260-6bedd1ed75ca.jpg?v=1633341097","\/\/cdn.shopify.com\/s\/files\/1\/1718\/8557\/products\/BENR062GY06000066_BEN0066_6pin_hidden_moroccan-rug-o66_64193e28-cf8c-45dc-9211-65f23ff5a391.jpg?v=1633341097"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/1718\/8557\/products\/BENR062GY06000066_BEN0066_1ove_moroccan-rug-o66_d17651c4-b5d3-4b09-8611-2b91c09e00d5.jpg?v=1633341097","options":["Title"],"media":[{"alt":"066 BEN","id":20890495975523,"position":1,"preview_image":{"aspect_ratio":1.629,"height":1257,"width":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1718\/8557\/products\/BENR062GY06000066_BEN0066_1ove_moroccan-rug-o66_d17651c4-b5d3-4b09-8611-2b91c09e00d5.jpg?v=1633341097"},"aspect_ratio":1.629,"height":1257,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1718\/8557\/products\/BENR062GY06000066_BEN0066_1ove_moroccan-rug-o66_d17651c4-b5d3-4b09-8611-2b91c09e00d5.jpg?v=1633341097","width":2048},{"alt":"066 BEN","id":20890496008291,"position":2,"preview_image":{"aspect_ratio":1.495,"height":1370,"width":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1718\/8557\/products\/BENR062GY06000066_BEN0066_2set_moroccan-rug-o66_3a559592-6e42-4859-8b03-cedb0355a6b3.jpg?v=1633341097"},"aspect_ratio":1.495,"height":1370,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1718\/8557\/products\/BENR062GY06000066_BEN0066_2set_moroccan-rug-o66_3a559592-6e42-4859-8b03-cedb0355a6b3.jpg?v=1633341097","width":2048},{"alt":"066 BEN","id":20890496041059,"position":3,"preview_image":{"aspect_ratio":1.5,"height":1365,"width":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1718\/8557\/products\/BENR062GY06000066_BEN0066_3det_moroccan-rug-o66_085f2af6-c39e-48a8-a610-07ba5ce87c50.jpg?v=1633341097"},"aspect_ratio":1.5,"height":1365,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1718\/8557\/products\/BENR062GY06000066_BEN0066_3det_moroccan-rug-o66_085f2af6-c39e-48a8-a610-07ba5ce87c50.jpg?v=1633341097","width":2048},{"alt":"066 BEN","id":20890496073827,"position":4,"preview_image":{"aspect_ratio":1.5,"height":1365,"width":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1718\/8557\/products\/BENR062GY06000066_BEN0066_4bac_moroccan-rug-o66_7d2fbb9a-2314-4c26-8260-6bedd1ed75ca.jpg?v=1633341097"},"aspect_ratio":1.5,"height":1365,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1718\/8557\/products\/BENR062GY06000066_BEN0066_4bac_moroccan-rug-o66_7d2fbb9a-2314-4c26-8260-6bedd1ed75ca.jpg?v=1633341097","width":2048},{"alt":"066 BEN","id":20890496106595,"position":5,"preview_image":{"aspect_ratio":0.614,"height":2048,"width":1257,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1718\/8557\/products\/BENR062GY06000066_BEN0066_6pin_hidden_moroccan-rug-o66_64193e28-cf8c-45dc-9211-65f23ff5a391.jpg?v=1633341097"},"aspect_ratio":0.614,"height":2048,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1718\/8557\/products\/BENR062GY06000066_BEN0066_6pin_hidden_moroccan-rug-o66_64193e28-cf8c-45dc-9211-65f23ff5a391.jpg?v=1633341097","width":1257}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eOne-of-a-kind new rug, handknotted by skilled artisans using techniques originated by Beni M'rirt tribes in the Middle Atlas mountains of Morocco\u003c\/p\u003e\u003cp\u003eDimensions: 4'10\" x 8'1\" (149 cm x 247 cm)\u003c\/p\u003e\u003cp\u003e\u003ci\u003eNatural inconsistencies are inherent in these unique, handcrafted rugs\u003c\/i\u003e\u003c\/p\u003e\u003c!-- details --\u003e\u003cdiv style=\"font-size: 11pt;\"\u003e\u003cul\u003e\n\u003cli\u003eOne-of-a-kind new rug — only one in stock! \u003c\/li\u003e\n\u003cli\u003e100% wool\u003c\/li\u003e\n\u003cli\u003eDimensions: 4'10\" x 8'1\" (149 cm x 247 cm)\u003c\/li\u003e\n\u003cli\u003ePlush pile: approximately 1.2\"(3cm)\u003c\/li\u003e\n\u003cli\u003eColor palette: lavender, baby blue, midnight blue, cream\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003c!-- notes --\u003e\u003cdiv style=\"font-size: 11pt;\"\u003e\n\u003cb\u003eMotifs\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eMoroccan rugs don’t come with a key. As with any painting or poem, their motifs have many subjective interpretations. Originally made for personal use, these rugs took months to weave, documenting a shifting tide of events and emotions in the weaver’s life.\u003c\/li\u003e\n\u003cli\u003eArtisanal and tribal, geometric designs feature angular edges and simple shapes—like diamonds, squares, lattices, and stylized animals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cb\u003eThe Collection\u003c\/b\u003e\u003cp\u003eLong Distance is an edition of 100 one-of-a-kind Moroccan rugs, hand-knotted in 2021. A collaboration between our design team and weavers in the Middle Atlas, each piece began as a sketch by a designer, and was brought to life by a weaver: no rounds of sampling and no questions asked. Moroccan weavers are experts in their craft, and we felt the way to get the most beautiful result was to get out of the way and let the artists make their art. Scroll down to learn more.\u003c\/p\u003e\n\u003cb\u003eOrigin\u003c\/b\u003e\u003cp\u003eBeni M'rirt descendants live in the town of Aguelmouss, not far from Beni Ourain territory, whose influence is visible in their rugs. Originally intended for use on the floor, Beni M'rirt pieces often feature meandering geometric designs and use a tight double knot construction.\u003c\/p\u003e\n\u003cb\u003eMaterial Details\u003c\/b\u003e\u003cp\u003eWool, a staple in Moroccan rug design, was considered almost sacred to the Amazigh (Berber) people, whose nomadic lifestyle included sheep and goat herding. In addition to being available, wool is durable, long-lasting, and soft—so it’s super comfy to walk and relax on. In this piece, the wool pile is knotted onto a wool foundation, adding body and helping it hug the floor.\u003c\/p\u003e\n\u003cp\u003eMoroccan wool is locally sourced and produces a thick, strong pile that feels soft and fluffy underfoot. A small amount of shedding is to be expected from this natural fiber, but it’s worth it: its high pile is beloved for its wild, tousled texture.\u003c\/p\u003e\n\u003c\/div\u003e"}
Free Shipping
Made by Hand
Hassle-Free Returns
